Privacy Policy
This Privacy Policy explains how SEESPORTS LTD ("SEESPORTS", "we", "us", "our") collects, uses, stores, and protects your personal data when you use our website, make a booking, or otherwise interact with us. SEESPORTS LTD is incorporated in Northern Ireland (Company Registration Number NI609663) and acts as the data controller for the purposes of applicable data protection legislation.
We are committed to handling your personal data responsibly, transparently, and in accordance with our legal obligations. Please read this policy carefully. It should be read alongside our Booking Terms and Conditions, which also contain provisions relevant to how we handle personal data provided at the time of booking.
1. Our Legal Framework
SEESPORTS primarily serves customers in the United Kingdom and the Republic of Ireland. We are committed to full compliance with:
- UK GDPR and the Data Protection Act 2018 - applicable to customers in Great Britain and Northern Ireland
- EU GDPR and the Data Protection Acts 2018 as enacted in Irish law, overseen by the Data Protection Commission (DPC) - applicable to customers in the Republic of Ireland
Where these frameworks differ, we apply the higher standard of protection. We process your personal data lawfully, fairly, and transparently, and we rely on legitimate operational requirements and contractual necessity as the primary bases for processing.
2. What Personal Data We Collect
2.1 Data You Provide to Us
When making a booking, creating an account, completing a form, or communicating with us, we may collect:
- Full name, date of birth, and contact details (address, telephone number, email address)
- Passport details and nationality, where required for international travel
- Payment information, including card details and billing address - processed securely and not retained by SEESPORTS beyond what is required for transaction processing
- Travel preferences, dietary requirements, accessibility needs, and special requests
- Health or medical information, where voluntarily disclosed to facilitate specific arrangements
- Insurance details and emergency contact information
- Any other information you voluntarily provide to us in connection with your booking or enquiry
2.2 Data Collected Automatically
When you visit our website, we may automatically collect:
- Technical data: IP address, browser type and version, device type, and operating system
- Usage data: pages visited, time spent on pages, links clicked, and referring URL
- Cookie and analytics data, including data collected via Google Analytics (see Section 8)
When you place a booking, we additionally log the IP address used to place that booking. This is retained for fraud prevention, payment dispute (chargeback) resolution, and to support enforcement of away-sales nationality restrictions. The lawful basis for this processing is our legitimate interests in protecting our business and customers from fraud, and it is accessible only to authorised SEESPORTS administrative staff.
2.3 Data From Third Parties
We may receive information about you from authorised travel agents who book on your behalf, or from social media or other platforms where you use these to interact with our content or services.
3. How We Use Your Personal Data
We collect and store only the personal data necessary to manage your booking, process communications, and maintain our customer records. Your data is never collected beyond what is required and is used solely for the purpose for which it was provided. Specifically, we use your data to:
- Process, manage, and fulfil your booking and associated travel arrangements
- Communicate with you about your booking, including confirmations, invoices, updates, and pre-departure information
- Comply with legal obligations, including immigration, customs, and border control requirements
- Respond to enquiries, complaints, and feedback
- Prevent fraud and protect the security of our business and our customers
- Send marketing communications where you have given your explicit consent to receive these (see Section 6)
- Improve and personalise your experience on our website
- Conduct internal analysis to improve our products and services
4. How We Store Your Data
SEESPORTS stores all customer data securely on private, access-controlled systems. Your information is never accessible to the public and is used exclusively by authorised SEESPORTS personnel for the management of your booking and communications.
Our Technology Infrastructure
Our operations and data systems are hosted by a professional application platform and infrastructure partner that is independently audited and holds both SOC 2 Type II certification and ISO 27001 certification - internationally recognised standards for information security management and data protection. These certifications confirm that appropriate, repeatable, and audited processes are in place to protect data across people, processes, and technology.
Data Storage Location
Our platform partner currently stores all data on servers located in the United States. Data transfers from the UK and Ireland to the US are governed by strict data processing agreements. Where applicable, approved transfer mechanisms - including Standard Contractual Clauses (SCCs) and the Data Privacy Framework (DPF) - are in place to ensure your data remains protected in accordance with UK GDPR and EU GDPR requirements respectively.
If you have specific legal or regulatory requirements regarding data residency, please contact us to discuss your needs before using our services.
Sub-Processors and Vendor Controls
Our platform partner ensures that all vendors who receive personal data are bound by strict data processing agreements governing the lawful and secure handling of that data.
5. Sharing Your Personal Data
5.1 We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
5.2 We share your data with carefully selected third parties only where strictly necessary to fulfil your booking and operate our business. These include: hotels, transport providers, and venue operators; ticketing agents and event organisers; our secure email delivery provider used to send booking confirmations and invoices; IT, data hosting, and payment processing providers; the Travel Trust Association and our financial protection insurers; and government, immigration, and border control authorities where legally required.
5.3 All third-party processors are contractually required to handle your data confidentially and to use it only for the specific purpose for which it was shared.
5.4 Where data is transferred outside the UK or European Economic Area, SEESPORTS ensures appropriate safeguards are in place - including Standard Contractual Clauses or equivalent transfer mechanisms - in accordance with both UK GDPR and EU GDPR as applicable.
6. Marketing Communications
6.1 We will only send you marketing emails, SMS messages, or other promotional communications where you have given your explicit consent to receive them.
6.2 You may withdraw your consent at any time by clicking the unsubscribe link in any marketing email, or by contacting us via our website with "Unsubscribe" in the subject line.
6.3 Withdrawing consent to marketing will not affect the lawfulness of any processing carried out before your withdrawal, nor will it affect the processing of your data for the purposes of managing your existing booking.
7. Data Retention
We retain your personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Once no longer needed, data is securely deleted. Our general retention periods are:
8. Cookies
Our website uses cookies - small text files placed on your device - to enable core functionality and, with your consent, to help us improve the site and deliver relevant marketing. We operate a cookie consent banner in compliance with the UK Privacy and Electronic Communications Regulations (PECR) and the Irish ePrivacy Regulations (SI 336/2011). We use three categories of cookies:
Strictly Necessary
Required for the website to function (e.g. session management, security). These are set automatically and cannot be disabled. No consent is required under PECR / ePrivacy.
Analytics
Help us understand how visitors use the site so we can improve it (e.g. Google Analytics). These cookies are only set if you give your explicit consent via our cookie banner. No personal data is sold.
Marketing
Used to show you relevant advertising and measure campaign effectiveness. These are only set if you give explicit consent. Currently inactive - we intend to use marketing cookies in future, at which point this policy will be updated to identify any third-party advertising partners involved.
8.1 When you first visit our website, a cookie consent banner is presented. Non-essential cookies are not set until you actively accept them. You can change your preferences at any time by clicking the cookie icon in the bottom-left corner of any page.
8.2 You may also manage or disable cookies through your browser settings at any time. Please note that disabling strictly necessary cookies may affect site functionality. For general information about cookies, visit www.aboutcookies.org.
8.3 Our cookie consent mechanism complies with the ICO's updated guidance (March 2026) requiring opt-in consent for analytics cookies, and with the Irish DPC's guidance under SI 336/2011 requiring equivalent consent for all non-essential cookies.
8.4 For a full list of every cookie we use - including those set by Stripe (payment processing), Google Analytics, Meta Pixel, Brevo, and SendGrid - see our dedicated Cookie Policy.
9. Your Rights as a Data Subject
Whether you are based in the UK or the Republic of Ireland, you have the following rights in relation to your personal data:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to request correction of inaccurate or incomplete data
- Right to erasure: to request deletion of your data in certain circumstances
- Right to restriction: to request that we limit how we process your data
- Right to data portability: to receive your data in a structured, commonly used, machine-readable format
- Right to object: to object to processing based on legitimate interests or for direct marketing purposes
- Rights in relation to automated decision-making and profiling
To exercise any of these rights, contact us using the details in Section 13. We will respond within one calendar month. Upon a verified request, deletion will be actioned across our systems and, where applicable, escalated to our infrastructure partner to ensure complete removal.
10. Supervisory Authorities
If you are based in the United Kingdom and are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
If you are based in the Republic of Ireland, you have the right to lodge a complaint with the Data Protection Commission (DPC).
11. Third-Party Websites
Our website may contain links to third-party websites. SEESPORTS is not responsible for the privacy practices or content of any third-party site. We recommend you read the privacy policy of any website you visit independently.
12. Changes to This Policy
We review this Privacy Policy regularly and reserve the right to update it at any time. The current version will always be available on our website at seesports.co.uk. Where changes are material, we will notify you by email where we hold your contact details.